Our Current Openings


With over a million bikes already featuring Entity components, we democratise cycling by making quality products available to more people. Entity believes in creating cycling accessories, apparel and components that improve the riding experience.

About Us

  • Entity is part of the Bicycles Online group of companies 
  • Located in a new high-tech Frenchs Forest complex
  • Focused on improving the ride experience of all our customers
  • We love cycling and have the perks to back it up

What Will You Do?

As Brand Manager, you will have control over the brand including developing the global strategy and direction. Your day to day role will include

  • Analysing market opportunities
  • Developing and testing products in collaboration with suppliers, and distributors
  • Together with our designer, manage the website and content generation
  • Generate brand awareness through tradeshows, sponsorships and key partnerships
  • Managing the Profit & Loss for the entire Entity brand

Why You’ll Love It Here 

  • Work with other smart, ambitious people who love the outdoors
  • A generous learning budget so you can master new skills
  • Develop great relationships with dealers and suppliers as you travel around the world
  • Great staff discounts on bikes and accessories
  • Our incredible Christmas parties

What We Believe

  • Customer experience is everything
  • Taking responsibility
  • Always learning

What You’ll Have

  • 3+ years in a previous marketing role, ideally in e-commerce
  • A passion for cycling
  • A drive to learn and improve
  • Excellent communication skills (both written and verbal)
  • Strong analytical capabilities and be well organised
  • An insight into Asian cultures is also an advantage

Who Will You Work With?

Our Bicycles Online team is small now, but it’s growing. There are currently 15 people in the team. We asked 2 of them to share their thoughts on our company and here’s what they said:

I enjoy the challenges I am presented with, as I get to solve them with independence and authority – all, in a relaxed and friendly environment”- Serena (Customer Service)

“I really like the culture and atmosphere here at Bicycles Online. Through our bikes, it is rewarding to be able to offer our customers - more freedom, easy commuting or big adventures! We enable people to spend their free time in a great way - making people healthier and happier" - Jiri (Mechanic)

How To Apply

Email one of our founders directly – he’d love to hear from you. You can reach him at james@entitycycling.com. He reviews all resumes and will reply to you personally within 24 hours of hearing from you.